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Shortlisted, Crystal Cabin Award 2023

Scroll down to explore the concept or view the PDF here.


The near-future normal: super flexible cabins with premium economy seating that can be sold as multiple products, in every row, on every flight. Because the ultimate solution for volatility is versatility. 

PARADYM is a new view of the space between Y and J. We propose wide triples as replacements for center quads on widebody aircraft. Or with wide triples and wide doubles (shown right) in a 3-3-2 or 2-3-2 configuration. Or as 3-2 on single aisle. Each wide triple could be sold as three different products, regardless of location in the cabin. "More seats = better" is replaced by "clever seating = more $$"

We asked ourselves "in this fundamentally changed environment, how do we both innovative and simplify?" PARADYM would enable airlines to optimize revenue opportunities while providing enhanced comfort for ultra long haul travelers, and would support airline sustainability efforts through longer product lifespans. Explore the concept ↓


The ultimate solution
for volatility is versatility


Version 1.0: a new standard for the fuselage of the future


To celebrate some of our favorite places around the planet, LIFT has created a stunning styling collection. During this global “tour” we aim to show how seat trim and finish can shape brand differentiation. 


Vast, eclectic, and ever evolving, Tokyo is metropolis meets village, urban sprawl meets sublime detail. Most streets in Tokyo don't have names, so detailed maps are essential. In the TYO edition of PARADYM World Colors, headrests feature a Tokyo map in printed leather.

Tokyo is a delicious blend of future and tradition, fast and slow, cacophony and calm. Our styling celebrates the rich and varied textures of this dynamic city.


When most people think "Singapore", they think gleaming skyscrapers, innovative urban gardens, and spotless streets. That's all well and good, but let's not forget the incredibly rich biodiversity that's often overlooked. Centuries-old rainforests continue to breathe life into this bustling metropolis, while providing sanctuary to species of wildlife found only in these parts. This natural, tropical beauty is what the SIN design aims to evoke.
Soft, calming shades of green ranging from sage to dark forest are complemented by rich, dark timber accents reminiscent of the teakwood native to the island, which also highlight the broad trim and finish customisability of PARADYM™. Woven into the greenery of the seatback fabric is a hexagonal geometric tessellation, representing the man-made urban environment of this "city in a garden".


Iceland is a nonstop visual OMG, and the other-worldly nature starts from the moment one lays eyes on the rocky, mossy terrain surrounding Keflavik airport. Our styling features soothing shades of blue/grey inspired by the country’s glaciers and geysers (plus a milky mud pack at the Blue Lagoon). The seat cover lamination pattern represents contour lines of the island’s varied terrain. And on headrests, surround yourself with the mystical whisper of the northern lights, in printed leather. 



An abstract rainbow pattern on the headrest shell salutes the vast LGBTQIA+ community around the globe. Dark shades of grey on the headrest fabric lend the feeling of a cozy, comfortable cocoon. The accents in magenta? Escape path lighting to channel those tough moments. It’s a celebration of equity, diversity and inclusion. Be proud of who you are and what you’ve achieved. Aim impossibly high and never, ever give up.





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